Warp Rocket Search Engine

Search Engine Marketing Firm Netconcepts Achieves Significant Online Natural Search Sales for Outdoor Retailer Cabela's

San Jose, CA (PRWEB) June 4, 2007 -- http://www.netconcepts.com/ - Netconcepts®, LLC., the premier search engine marketing firm enabling the top 200 Internet Retailers to "get found" online, has achieved page one Google and Yahoo rankings for outdoor retailer Cabela's and will be revealing their secrets at Internet Retailer Conference & Exhibition starting today in San Jose, CA.

Since converting to Netconcepts' GravityStream search engine optimization (SEO) management tool, Cabela's has witnessed a historic increase in online sales through their natural search channel.

"After fully implementing GravityStream, we saw a 20 percent increase in rankings for trophy keywords from September to January," states Derek Fortna, Cabela's Marketing Programs Manager. "The immediate benefit witnessed from this increased traffic, nearly exclusively gained through natural search, was an increase of nearly 50 percent in our online return on investment (ROI) since last year."

Before partnering with Netconcepts, Cabela's deployed a minimal search engine optimization solution which allowed for only a select number of outdoor gear product pages to be optimized for natural search.

With the size of Cabela's website approaching 50,000 product pages, the company required a more robust natural search solution that would allow users searching for outdoor products like "compound bows" or "riflescope accessories" to discover each of their pages.

GravityStream allowed Cabela's to avoid the exhaustive effort other online retailers typically experience when rebuilding their site for optimal search performance.

"The sheer quantity and volume of product offerings available on Cabela's website is the type of project GravityStream was created for," states Brian Klais, Netconcepts' Vice President of Search.

The ability to fully optimize each page throughout a website without resorting to a reconstruct is a unique feature offered by GravityStream. By optimizing each page simultaneously, Google's PageRank is flowed through Cabela's site in a way that helps the site achieve higher than average natural search rankings.

"GravityStream optimized each page on Cabela's site with keyword-rich content before aggressively tracking the results," states Klais. "By providing this powerfully customizable solution, we are able to ensure Cabela's achieves consistently increased rankings and infinitely ascending online sales."

Netconcepts will be unveiling how they helped Cabela's increase online sales by 50% at the Internet Retailer Conference & Exhibition starting today in San Jose, CA.

About Netconcepts, LLC
Netconcepts® is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and services including GravityStream™ and GravityMarket™, online retailers will "get found" in the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl's Department Stores, PoolDawg, REI, Van Dyke Supply, Cabela's, and Steve Spangler Science among other brands. Netconcepts is based in Madison, Wisconsin with a production facility in Auckland, New Zealand.

About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB VISA credit card, which serves as its primary customer loyalty rewards program.


Netconcepts
www.Netconcepts.com

Agency Contact
Bill Arnovich
Misukanis & Odden
BArnovich(at)MisukanisOdden.com
952.400.0342

###

MORE ARTICLES:

Search Engine Marketing Firm iProspect Enhances iSEBA Technology to Manage Yahoo! Paid Inclusion and Shopping Engine Feeds
iSEBA is the only feed management offering to globally optimize spending across multiple feeds for improved campaign results.

Search Engine Marketing Agency Launch Mobile Search Marketing Service
With close to 3 billion mobile device users worldwide, Search Engine Marketing Agency Neutralize has responded to client demand with the launch of Mobilize.

Search Engine Marketing Firm: Experts At Website Promotion
A common marketing method in use long before the internet era was that technique called article marketing. The seller publishes articles with interesting content related to their product to promote it and to get others to use the copy for more exposure to other potential clients. Now this is a very popular and effective web site marketing strategy as well.

Search Engine Marketing Agency Neutralize Peers Into its Crystal Ball
The team at Search Engine Marketing agency Neutralize have put their heads together to come up with some interesting 2008 predictions for the world of search.

Inbound Links And Search Engine Marketing
How Inbound Links Bring More Viewers

Search Engine Marketing Simplified
All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank.

Learn About Search Engine Marketing
Which Search Engine Marketing Tool Is The Best For You?

Search Engine Marketing Firm Netconcepts Welcomes New E-Business Account Director
New hire will drive online sales success of Netconcepts' clients as part of team supporting customizable ecommerce solution, GravityMarket.

How Should You Use Search Engine Marketing
What are search engines Quite simply put, these are websites that let you find other websites

Search Engine Marketing India..!!
Offshore software development implies the practice of outsourcing the work to some offshore countries. The concept of offshore outsourcing stemmed from the stirring desire to reap profits from limited investments. The offshore solution consultants are keenly focusing on the developing countries for the production of high quality software solutions tailored to specific needs.

Search Engine Marketing Webinar Focuses on Proper Metrics for Online Advertising
First of three-part search engine marketing webinar series focuses on how search engine marketers are often mislead on their online advertising performance by using the wrong metrics.

SEM Times Enables Search Engine Marketing Professionals Assess their SEM Skills
SEM Times enables SEM professionals assess their skills and knowledge required to be successful in the internet marketing world. Through its SEM Quiz, SEM Interview and SEM Blog sections, it helps search engine marketing professionals grow in their careers.

Pepperjam Founder & CEO Kris Jones to Speak on Search Engine Marketing and Quality Score Optimization at Ticket Summit 2008 - Vegas
Pepperjam, an industry leading full-service internet marketing agency and and two-time Inc. Magazine fastest growing company announced today that Pepperjam's Founder and CEO, Kristopher B. Jones will speak during Ticket Summit 2008 at the Venetian in Las Vegas, NV. Jones will address the issue of search-engine marketing and quality score optimization during a panel presentation on Thursday, July 24, 2008 from 3:30 - 4:45pm. In addition to a extremely successful marketing services business, Pepperjam is the company behind the fastest growing affiliate network in the world Pepperjam Network, which has added nearly 500 high-quality advertisers and over 10,000 affiliates since launching in January of 2008.

ineedhits Releases New & Improved "Boost" Guaranteed Search Engine Marketing Services
ineedhits, a leading search engine marketing company, has released their new and improved Boost range of organic search engine marketing services. The enhanced Boost range now delivers 7 Day inclusion in Google, Yahoo! or MSN plus 5 new unique listings every month - guaranteed.