Warp Rocket Search Engine

Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?

You may be hiding if the search engines can't 'see' all of your site's relevant content.

You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers. It's well written and contains the appropriate keyword phrases that prospects will likely use when searching for this type of information on the Internet.

For some reason, though, the search engines seem to be ignoring this great content, and you're missing an opportunity to bring well-targeted traffic to your site. The problem may be that your Website isn't as friendly to the search engines as it might be.

In the audio book, "Sound Advice on Search Engine Optimization," author Jill Whalen says, "You'd be surprised how much content is buried deep within Websites that the search engines simply can't find."

Search engines discover and index Web pages using software called 'spiders'. Spiders crawl from one page to another via the plain text or graphical links that connect them. Organizing your Website properly can improve the chances that the search engines – and ultimately your customers – will find all of your site's pages.

"If you've got great content and want to share it with the world, you'll have to make sure that your site is spider-able."

This is where a sitemap page can come in handy. A sitemap is like a table of contents. "Create a sitemap that links to all the major categories of your site," says Whalen. "Make sure you link to the sitemap from your homepage. For larger sites, the sitemap may need to be a directory of sorts, and possibly even be multiple pages."

If you want the search engines and your customers to find your Web pages, Whalen says, "Feed those spiders what they want through your sitemap, and you'll have half the battle won!"

Jill Whalen offers search engine marketing strategy advice each week in the free audio newsletter from What's Working in Biz, http://www.whatsworking.biz/full_story.asp?ArtID=92

About The Author

Richard Cunningham is a principal of What's Working in Biz, http://www.whatsworking.biz, a publisher of business audiobooks and online audio programs on marketing, sales, and small business strategies.

MORE ARTICLES:

6 Steps To Effective Search Engine Marketing
Search Engine Marketing, commonly referred to as SEM, provides websites with an accurately measurable and instant source of website traffic. Effective SEM needs to be well managed from the research stage through to the continual measurement and optimization of ad campaigns. Poorly managed campaigns can cost you money, and without accurate performance measurements, it is impossible to tell the campaigns that are working from those that are simply sapping your budget. Most PPC campaigns need to follow a set pattern to prove effective.

When Search Engine Marketing and Trademarks Collide
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field.

Web Targeted Moves Search Engine Marketing Company to Lehi, Utah
Web Targeted, a Utah-based Internet marketing firm, has relocated its headquarters to Lehi, Utah to allow room to grow.

Search Engine Marketing ? Maximizing The Triangle Of Relevancy With Google
The ?Triangle of Relevancy? is used to describe the relationship between the text in a landing page, a sponsored advertisement and the keyword or phrase that?s entered into a search engine. Google places a premium on relevancy as it endeavors to ensure visitors have a positive experience by getting search results relevant to their search terms. I will outline specific steps an advertiser can take to maximize their landing pages and sponsored advertisement?s effectiveness in their search engine marketing endeavors.

Charlotte Search Engine Marketing Meetup to Host Andy Beal as Special Speaker
The Official Charlotte SEO and Search Engine Marketing Meetup will host Internet marketing specialist Andy Beal at the group's July 10 meeting.

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
'Are Google's Days in the Dominant Position in Search Technology Numbered?'In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet.

High Rankings Search Engine Marketing Seminar Comes to Minneapolis
High Rankings®, Search Engine Marketing seminar led by industry legend, Jill Whalen is coming to Minneapolis, MN March 15 and 16th featuring top search marketing instructors including local SEO expert Lee Odden.

Search Engine Marketing Firm iProspect Study Finds Offline Channels Drive Majority of Users to Search
39% of offline-influenced online searchers make a purchase.

Search Engine Marketing ? Making The Internet Work For You!
70% of search engine users click on organic results rather than sponsored ones Having your website in the first page of an organic listing can make or break an advertising campaign

Search Engine Marketing Firm iProspect Names Tawadros COO
iProspect's strong growth demands new C-Level spot.

Travel Industry: Embrace Online Booking and Search Engine Marketing
Its hard to talk about the Travel Industry without putting it into context. UK Holiday makers have been lucky to receive a quick increase in the options they have with Travel. Reduced costs in air travel have spurred the market to increase, travel companies quickly digitalised their systems and processes to keep up with the demand. Although many are now running legacy systems and would struggle to modernise without going through large company wide changes, changes that could initially slow down productivity.

Search Engine Marketing - Gaining Exposure Through Sponsored Ads
No matter how great your products or how well-designed your website, if no one ever sees them, you?ll never sell anything. You have to let people know you?re there. According to Boris Mordkovich of http://AdWatcher.com, ?Search engine marketing is a way to expose your business to thousands of people who are searching for your products and services.?

Medium Blue Search Engine Marketing Nominated for AiMA Award
Medium Blue and Inviro Medical Devices selected as finalists for joint SEO campaign.

Using Search Engine Marketing (SEO) To Your Benefit
Using search engine marketing to your benefit is not as hard as some marketing experts will want you to believe. At the same time, you will need to have something to offer to the search engines in order to be able to benefit from their business.