Warp Rocket Search Engine

Learn the Most Effective Search Engine Marketing Techniques to Improve Search Engine Ranks

Boca Raton, FL (PRWEB) February 5, 2008 -- The South Florida Interactive Marketing Association (SFIMA) will be hosting an all day workshop on February 22 at the NBC 6 headquarters in Miramar, Florida. This one day workshop will review the most effective search engine marketing (http://tengoldenrules.com/tgr-effective-search-techniques.htm) strategies including ways a business can improve search engine ranks. Expert search engine marketing consulting firms (http://tengoldenrules.com/tgr-effective-search-techniques.htm) will be in attendance and offer hands on ways to developing the most effective search engine marketing campaign for attendees.

Having the most effective search engine marketing strategy has become critical for businesses in any industry. Improving search engine ranks for any business will help drive web traffic to websites which can then be converted into sales. The seminar being offered is open to the public and all skill levels and knowledge bases are encouraged to attend. For more information or to register please visit the registration page (http://www.regonline.com/Checkin.asp?EventId=184517).

Topics Being Discussed Include:

?    How to improve your search engine ranks (http://tengoldenrules.com/tgr-effective-search-techniques.htm)

?    Directory Basics

?    Differences between Search Engines and Directories

?    Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)

?    PPC Campaigns

?    Keyword Research

?    Link Building

?    Live Podcast Recording

?    Review most effective search engine marketing practices

?    Search Engine Optimization Trends

?    Web Optimized Press Releases

?    Web 2.0 Profiles and Linking (MySpace, Digg, etc)

?    Landing Pages and Conversion Strategies

?    Live! Web Lab -+ One on One Website Reviews

?    The most effective strategic Internet marketing

"Along with Ten Golden Rules, two top search engine marketing consulting firms are offering attendees the opportunity to learn the most effective search engine marketing strategies to increase their search engine visibility," said Jay Berkowtiz, founder and president of Ten Golden Rules. "This is a seminar where people are encouraged to interact and gain the most they can from industry experts."

About SFIMA

The South Florida Interactive Marketing Association, founded in 2002, is one of 12 Interactive Marketing Associations in the US. It is a non-profit forum dedicated to the exchange of ideas, information and best practices to help members grow their interactive marketing activities and successes. The organization is the primary interactive marketing voice in South Florida. For more information, visit www.sfima.com.

About Joe Laratro, President of Tandem Interactive

Joe Laratro is a recognized and leading expert in the Search Engine marketing consulting Industry. For more than six years, Mr. Laratro served as the Chief Technology Officer at MoreVisibility, before becoming president of Tandem Interactive. Mr. Laratro's work encompasses all facets of search engine marketing including optimization, improved search engine ranks, pay per click management, paid inclusion, ROI analysis and Web analytics.

About William R. Leake, President and CEO of Apogee Search

A former Kinsey consultant and Dell veteran, Bill Leake draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. He has been involved in driving provable revenues through the most effective search engine marketing techniques since the early 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the internet.

About Jay Berkowitz, President and CEO of Ten Golden Rules

Ten Golden Rules are marketing strategy consultants based in Boca Raton, Florida. The search engine marketing consulting (http://tengoldenrules.com/tgr-effective-search-techniques.htm) firm helps firms achieve better website ROI, using the most effective search engine marketing and other Internet marketing tactics. For more information please visit www.TenGoldenRules.com. The 10 Golden Rules Internet Marketing Podcast is available at Podcast.TenGoldenRules.com and on iTunes.

# # #

MORE ARTICLES:

Search Engine marketing for your local business
Individuals who begin businesses should consider various factors including the type and style of a business. In the Internet era, local business marketing has given stiff competition to the retail industry. Business owners, whether they are small or big, resort to local promotion by implementing business profiling. Online companies also offer various services such as merchant advertising at affordable rates.

How To Soar In Your Search Engine Marketing, In The Post Google Era Part 2
'Are Google's Days in the Dominant Position in Search Technology Numbered?'In an aggressive attempt to get SEO under control, perhaps for its new IPO, Google is evolving into a less relevant search engine losing market share to Yahoo! Furthermore, on the horizon is Microsoft's launch into the search business, which will integrate search some how into the Find feature of your operating system (it is the system used to find files in Windows). It other words, with the new Windows you will be able to search files on your computer and also the Internet.

High Rankings Search Engine Marketing Seminar Comes to Minneapolis
High Rankings®, Search Engine Marketing seminar led by industry legend, Jill Whalen is coming to Minneapolis, MN March 15 and 16th featuring top search marketing instructors including local SEO expert Lee Odden.

Search Engine Marketing: In-House Or Outsource?
After recently being involved in recruiting staff for a number of search engine marketing (SEM) and search engine optimisation (SEO) solutions it has become apparent that there is an increasing variation of skill set within the search marketing industry in the UK, as well as an increasing amount of competition, each vying for the best people available in the industry.

Top Interactive Agency WebMetro Presents Webinar on Why Content Advertising Should be Added to the Search Engine Marketing Media Mix
Michael Behrens, Vice President of e-Marketing at top interactive agency WebMetro (http://www.webmetro.com/?wm_cmp=pr-webinar), will present the next SEMPO webinar Why Content Advertising Should be Added to Your SEM Media Mix on May 29, 2008.

Search Engine Marketing And Link Building - The Free Way
The undisputed, highest weighing factor to search engine marketing is of course Link Building. We all know it and we all know that it is the hardest part of search engine marketing. So how do we find those one way, quality links willing to link back to us? We are told specifically by search engines to avoid link farms, and spamming is out of the question, so where do we start? Assuming you don't have the marketing budget of the big boys, this can be tough. Let?s take a look at the most popular ways.

Search Engine Marketing Firm iProspect Study Finds Offline Channels Drive Majority of Users to Search
39% of offline-influenced online searchers make a purchase.

Soothware.com Launches Free Search Engine Marketing Tools: SEM Management Tools Designed Specifically for Small and Mid-Sized
Soothware.com (www.soothware.com) announced the beta release of its search engine marketing (SEM) management platform and is now accepting applications into its beta program. For the first time, sophisticated SEM management tools are available to marketers free of charge. Marketers also have the option to subscribe to a premium version of Soothware.com's service for a low monthly fee.

Search Engine Marketing Webinar Focuses on Proper Metrics for Online Advertising
First of three-part search engine marketing webinar series focuses on how search engine marketers are often mislead on their online advertising performance by using the wrong metrics.

Phoenix Search Engine Marketing Company Launches Article Marketing Service
After five months of testing with beta customers, Phoenix search engine marketing company Vertical Measures launches comprehensive article marketing service.

Search Engine Marketing Technology From ClearSaleing Pushes Step2 'A Step Beyond'
Leading Manufacturer of Molded Children's Products is Latest to Sign with Internet Advertising and Search Engine Marketing Technology Sensation, ClearSaleing.

Mirna Bard Proudly Announces Launch of Search Engine Marketing Services Firm
NuReach Global will provide Internet marketing services, including search engine optimization and pay per click advertising management to all sizes of businesses.

Search Engine Marketing Company Offers New Link Building Services
Vertical Measures introduced their link building service in response to their clients' concerns about not having enough time to build effective linking programs on their own.

Search Engine Marketing And Search Engine Optimization: Any Difference?
For many casual internet users, the terms SEM and SEO rarely enter their minds when they are busy jumping from one website to another. However, it is these terms that determine much of what comes out on the results page whenever we type in a word in the search tab of any accessible search engine. These terms are also responsible for all those advertisements and pop-ups that link us to even more websites, whether they may be connected to our original search or not. So just what are SEM and SEO?