Warp Rocket Search Engine

Last Chance to Take Part in the UK Search Engine Marketing Survey and Get a Free Copy of Report

Cornwall, UK (PRWEB) March 5, 2008 -- Thursday 6th March 2008 is the closing date for the survey, produced by E-consultancy and sponsored by search engine marketing agency Neutralize. More than 700 digital marketers responded to last year's survey including just under 400 client-side search marketers and more than 250 agencies. The number of respondents this year has already gone beyond those of 2007.

Those taking part in this year's survey will receive a free copy of the ensuing 2008 UK Search Engine Marketing Benchmark Report.

The research will cover online marketing budgets and the effectiveness of search marketing, as well as looking at the use of social media.

Lotte Mahon, marketing manager at Neutralize (**) (http://www.neutralize.com) said:

"The number of respondents this year has already surpassed last year which is fantastic and there's still time to get involved with the survey and to obtain a free copy of the report if you haven't already. We are really looking forward to seeing the compiled results and producing the 2008 report. Last year's results offered a unique insight into UK Search Engine Marketing and the report received a wealth of positive feedback."

The online survey, which is open to both advertisers and agencies, will be live until Thursday 6 March. Those wishing to complete the survey should visit the following URL: http://tinyurl.com/3al59r

Highlights from last year's report included:

-    Just under half of respondents (48%) said that their companies carried out paid search exclusively in-house. Some 57% of companies were doing SEO exclusively in-house.

-    On average, company respondents said that they spent 32% of their total marketing budget on online marketing. On average, they spent a third of their online marketing budget on Search

-    Overall, respondents said that SEO (http://http://www.neutralize.com/search-engine-optimisation/) was more important than PPC in terms of impact on brand.

-    Google was viewed as the best search engine across a range of criteria. However, half of respondents believed that Google had an unhealthy dominance of the UK search marketplace.

-    According to company respondents, lack of internal resource was the biggest problem preventing success for both Paid Search and SEO (natural search).

Details about last year's report are available at the following URL:

http://www.e-consultancy.com/publications/search-engine-marketing-report-2007/

For further information or images please contact:

Lotte Mahon

Marketing Manager

Neutralize

0870 063 0707

About Neutralize

Neutralize (**) is one of the UK's leading full service search engine marketing agencies, specialising in enterprise Search Engine Optimisation and advanced Pay Per Click Management. Neutralize have unrivalled experience in driving business success - in 2005 they were finalists for "Marketing Firm of the Year" in the UK Innovation and Growth Awards and placed 6th in the Deloitte Fast 50 business growth awards. Neutralize (**) was presented with the "Best Search Engine Optimisation Agency" at the 2007 Travolution Awards.

Neutralize is a Google Enterprise Professional Partner and a Google Adwords Qualified Company.

Neutralize (**) are dedicated members of the Nominet Steering Committee and Committee Members of the Search Marketing Association (UK).

Neutralize is part of notabene.net

###

MORE ARTICLES:

Search Engine Marketing - Gaining Exposure Through Sponsored Ads
No matter how great your products or how well-designed your website, if no one ever sees them, you?ll never sell anything. You have to let people know you?re there. According to Boris Mordkovich of http://AdWatcher.com, ?Search engine marketing is a way to expose your business to thousands of people who are searching for your products and services.?

NETexponent to Manage Global Search Engine Marketing Campaigns For CardScan, A Newell Rubbermaid Brand
NETexponent, a leading search engine marketing (SEM) and affiliate marketing agency, has been selected by CardScan, a leader in contact information management and a Newell Rubbermaid brand, to manage, optimize and grow its global search marketing effort.

Search Engine Marketing Agency Launch Mobile Search Marketing Service
With close to 3 billion mobile device users worldwide, Search Engine Marketing Agency Neutralize has responded to client demand with the launch of Mobilize.

Search Engine Marketing Simplified
All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank.

Innovative Search Engine Marketing Technology Helps Company Reach ROI of 800%
Using a revolutionary shift in the way online advertising is measured, ClearSaleing, has the potential to help clients achieve great ROI benefit.

Medium Blue Search Engine Marketing Named Best Organic SEO Firm in the World for 2007
PromotionWorld Honors the SEO Firm for "Effectiveness, Skilled Staff, and Superior Customer Service"

Infuse Creative Search Engine Marketing Services Case Study of Successful SEO & SEM Round 3 With TeenSource.org
Raising the bar on PPC & Search Engine Optimization search engine marketing program success, Infuse Creative, LLC, excels again with satisfied 3-year client, nonprofit TeenSource.org.

ClearSaleing Signs AG Interactive for Search Engine Marketing Optimization
New, sophisticated search engine marketing and online advertising tracking and optimization technology being put to work for leader in e-cards industry.

Search Engine Marketing Firm iProspect Enhances iSEBA Technology to Manage Yahoo! Paid Inclusion and Shopping Engine Feeds
iSEBA is the only feed management offering to globally optimize spending across multiple feeds for improved campaign results.

No Cost Search Engine Marketing
As a matter of fact, I recommend NOT wasting money on pay inclusion in most cases because it doesn't offer enough of an advantage (and many times the fees give you absolutely no advantage - the only exception are the few sites that guarantee placement within a specific timeline). Focus your online marketing and gain positive and targeted traffic without paying out for "expedited listings" or "submission software.

Search Engine Marketing And Link Building - The Free Way
The undisputed, highest weighing factor to search engine marketing is of course Link Building. We all know it and we all know that it is the hardest part of search engine marketing. So how do we find those one way, quality links willing to link back to us? We are told specifically by search engines to avoid link farms, and spamming is out of the question, so where do we start? Assuming you don't have the marketing budget of the big boys, this can be tough. Let?s take a look at the most popular ways.

High Rankings to Offer Free Seats to Search Engine Marketing Conference in Denver, CO, June 28th-29
High Rankings® to offer free seats to Search Engine Marketing conference near Denver, CO, at the Qwest Leaning and Conference Center in Lakewood from June 28th - 29th for two deserving non-profit organizations.

Search Engine Marketing Proves Recession-Proof
Award-Winning Interactive Agency Marcel Media Celebrates 12 New Client Wins

Medium Blue Search Engine Marketing Offers Whitepaper for Those Considering Search Marketing
"Adding Search to Your Marketing Mix" Details How to Achieve Internal Buy-In, Leverage Existing Assets, and Deal with Search's Unique Challenges