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Atlanta Search Engine Marketing Firm Prominent Placement is Finalist for Three American Marketing Association Awards

Atlanta (PRWEB) April 6, 2008 -- Prominent Placement, Inc., a leading Atlanta search engine marketing firm (http://www.prominentplacement.com), received three Atlanta Marketer of the Year (AMY) Finalist Awards from the American Marketing Association (AMA). All three of the firm's entries were selected as finalists out of 130 total submissions.

Presented on March 27, 2008 at the annual American Marketing Association Awards Gala at the Fox Theatre in Atlanta, the AMY Awards recognize excellence and effectiveness in marketing programs created by Atlanta area agencies and businesses.

The Atlanta search engine optimization company was an AMY finalist in the Search Marketing category for its strategic campaigns for clients Radiant Systems, Carefx and Parc Communities. This category recognizes the use of search optimization techniques to improve website traffic.

"What we appreciate about the AMY Awards is that they focus on hard-hitting, measurable marketing results," says Prominent Placement President Stacy Williams. "We pride ourselves on having a direct, positive impact on our clients' bottom line, and we're proud to have been honored at the AMY Awards for the fifth year in a row."

The campaign for Radiant Systems, Inc., "Utilizing Search Engine Optimization to Quickly Increase Conversions," was selected within the category of Search Marketing Campaign--B2B. This distinction recognizes the best search campaign incorporating techniques that improve organic search results for a business-to-business website.

Radiant Systems, a leader in POS systems (http://www.radiantsystems.com) software and hardware, partnered with Prominent Placement to leverage search engine optimization to quickly increase online visibility in order to drive more traffic to Radiant Systems' website where multiple lead generation opportunities were offered.

The campaigns for Carefx, "Maximizing Lead Generation Through Search Marketing" and for Parc Communities, "Driving Traffic and Generating Qualified Leads" were selected within the category of Search Marketing Campaign--Incorporating PPC. This honor recognizes the best search campaigns incorporating natural search and pay-per-click campaign techniques.

Carefx, providers of a healthcare information aggregation platform (http://www.carefx.com), retained Prominent Placement to leverage search marketing for lead generation and to expand their reach to prospective customers. The agency developed a comprehensive search engine optimization and paid search program to drive prospects to the client's website where multiple lead generation opportunities were available including completing a contact form, viewing a product demo and downloading white papers.

Parc Communities, luxury Atlanta retirement communities (http://www.parccommunities.com), sought to drive traffic from search engines (both organic and paid) to their Web site and generate qualified online leads for Parc Communities upscale senior housing.

About the AMY Awards:

The AMY Awards is the annual awards program presented by the Atlanta chapter of the American Marketing Association. Finalist entries were selected by an independent panel of judges for the delivery of results, the impact on business objectives and the successful execution of marketing best practices.

The competition was open to corporate and agency marketing professionals in Georgia and rewards marketing programs that help build and grow businesses. A record-breaking 130 entries were submitted for the 2008 AMY Awards competition which offered companies 30 opportunities to win across 10 group categories.

About Prominent Placement:

Founded in 2001, Prominent Placement is an industry leading search engine marketing firm offering integrated search engine optimization, pay-per-click advertising and strategic linking services. Prominent Placement has unrivaled experience in driving business success and has earned industry accolades including AMA Atlanta Chapter AMY award winner or finalist the past five consecutive competitions, TAG TAMY award winner 2005, and PRSA Atlanta Chapter award finalist 2006. Prominent Placement is a member of the Search Engine Marketing Professionals Organization (SEMPO), the American Marketing Association (AMA), the Technology Association of Georgia (TAG), the Business Marketing Association (BMA), the Atlanta Interactive Marketing Association (AiMA) and the Public Relations Society of America (PRSA).

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