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Medium Blue Search Engine Marketing Wins American Marketing Association's Atlanta Marketer of the Year Award

Atlanta, GA (PRWEB) April 17, 2008 -- The American Marketing Association (AMA) has chosen Medium Blue and Inviro Medical Devices as the winner of an Atlanta Marketer of the Year (AMY) Award in the category of Search Engine Marketing: Search Marketing Campaign Business to Business for their 2007 search engine optimization (SEO) campaign. Throughout the past year, Medium Blue has worked with the infection control and medical devices company on a variety of projects including search engine optimization, online public relations, and visitor conversion for its website.

"Medium Blue would like to thank the AMA for selecting our SEO campaign with Inviro Medical Devices and esteeming our companies with such a prestigious award," said Scott Buresh, founder and CEO of Medium Blue Search Engine Marketing. "We are honored to have our work highlighted and recognized with an AMY award."

Due to Medium Blue's search engine marketing and optimization campaign for Inviro's website, monthly traffic from search engines increased 183 percent when compared to baseline. Additionally, the website saw a 436 percent increase in monthly website leads over baseline, a 147 percent increase in positions on the first six pages of Google, plus an increase in the overall conversion rate of nearly 300 percent.

To honor the efforts of Medium Blue and those of all the finalists, nominees attended the AMA Gala held on March 27, 2008 at the Fox Theatre in downtown Atlanta. The winners took home a coveted Red Pencil award, signifying the challenges of developing and maintaining a successful marketing plan.

For more information on the annual American Marketing Association Gala, please visit www.amyawardsatl.com.

About Inviro Medical Devices

Founded in 1988, Inviro Medical Devices engineers and markets safe medication delivery systems, including the patented InviroSNAP!® with InviroSTRIPE® Safety Syringe, a manually retractable safety syringe with an integral write-on stripe that allows critical information to be recorded directly onto the syringe barrel. After years of research to develop its patents and refine its product designs, the company is addressing the growing $1.6 billion safety syringe market and introducing its breakthrough infection control technology in North America. Headquartered in Atlanta, Inviro Medical Devices is becoming a leading industry champion in the quest to increase infection control awareness and to protect healthcare workers, patients and the environment with innovative medical devices. For more information, visit www.inviromedical.com.

About Medium Blue

Medium Blue Search Engine Marketing, an Atlanta search engine optimization (http://www.mediumblue.com/profile.html) company, was recently named the number one search engine optimization firm in the world by respected industry resource PromotionWorld. Medium Blue's services include search engine optimization (http://www.mediumblue.com/engine-optimization.html), website conversion (http://www.mediumblue.com/website-conversion.html), and online public relations (http://www.mediumblue.com/online-pr.html). The company's experts in these areas are recognized leaders in the search engine marketing industry and have been featured in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, SEO Today, ISEDB.com, and Search Engine Guide, and contributed to The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google for Dummies (Wiley, 2004). Medium Blue services a national client base, including Boston Scientific, DS Waters, and Windsor Communities. Visit MediumBlue.com to request a custom SEO guarantee (http://www.mediumblue.com/seo-guarantee.html) based on your goals and your data.

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